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A Field Guide to Designing a Communication Strategy

The purpose of this strategic communication Field Guide is to provide practical guidance to those who are in a position to design, implement, or support a strategic health communication effort. The emphasis of the guide is on developing a comprehensive, long-term approach to health communication that responds appropriately to audience needs.

Institutional Author(s): Johns Hopkins Center for Communication Programs (JHU CCP)
Publication date: June, 2003